Business Plan Development

Organizations come to existence in an emotional way. It is not long ago that they vanish from the market. One main concern is that the owners and founders do not value Business Plan. They may think that Business Plan itself is waste of time and money, however, the case is different.

Having realistic and A-Z step by step plan can help the owner to go as having a map on hand. As we are committed to sustainability ourselves, we are committed to Afghan organizations to develop them Business Plans have them stay in the market for longer to develop trust and offer best services.

Consultancy

Businesses start businesses flop. Businesses make and businesses go bankrupt. We are to offer organizational change management assistance, development of coaching skills, strategy development and operational improvement services. We find problems and offer recommendations to eliminate the problems.

 

Market Research

Alami Ltd. can respond to client needs for information with the latest methods and technology. The company ensures that all available methods employed meet industry standards for validity. Quick and efficient research processes transform information requests into research objectives that are measurable, within budget, and provide a basis for action. Our capabilities span: custom research, data collection methods, and advanced analytics.

Types of customer research projects we are frequently engaged to conduct are:

  • Advertising and Promotion Research
  • Attitude and Image Research
  • Brand Awareness and Usage Research
  • Brand Equity Research
  • Brand Positioning of New Brands
  • Brand Re-positioning of Established Brands for New Audiences
  • NEW! Celebrity ~ Product Research
  • Competitive Research
  • Conjoint Studies
  • Copy Testing
  • Customer Satisfaction Research
  • Customer Segmentation Research
  • Data-mining
  • Employee Satisfaction Research
  • Geo-demographic Analysis
  • Global / International Research
  • Millennial / Youth Research
  • Multicultural Research
  • Naming / Logo Research
  • New Product Naming Research
  • New Product Design
  • Package Evaluation
  • Pricing Elasticity Research
  • Taste Tests

Market Sizing & Opportunity Research

Understanding market size is critical to marketing planning. A market must be big enough to justify the resources and effort required to penetrate it. It is also worth understanding the difference between the Served Available Market (SAM) – your current market, and the Total Available Market (TAM) – your potential market.

Our Solution

In assessing the TAM and the SAM, we obtain as much triangulation as possible, checking the market size from a number of different approaches, including:

  • Published statistics – For many products and services, there is often already plenty of published data on the size of the market through government and trade association websites, as well as market research reports, which can be purchased at a fairly modest price. We usually look ‘underneath our noses’ at these published sources first.
  • Modeling – There is often a relationship between independent data and the consumption of certain products and services. If we know the market size in one country and we also have data on independent barometers in that country – such as GDP, population, electricity production and the like – we may be able to develop ratios and model what the market size could be in other countries. It requires skill and experience to find the best algorithms.
  • Assessing the supply-side – All markets are supplied by other businesses. If we can identify these companies and assess their size, through aggregation, we can estimate the market size.
  • The Internal view – Experienced managers often have a good idea of the market size. This knowledge can ‘lurk in their heads,’ and is never tabulated. We believe it is always worthwhile tapping into this experience and knowledge, and checking it out against other methods of market sizing.